The Importance of Video in 2023.
A quick message from me as we enter the new year.
It's no secret that the past few years have been tough for businesses of all sizes. The COVID-19 pandemic has disrupted traditional marketing strategies and forced companies to pivot to digital platforms. As we look ahead to the year ahead, it's clear that the challenges are far from over. But despite the uncertainty, there is one area that can help your business stand out and thrive in the digital landscape: video marketing.
Video marketing is the use of video content to promote a product or service, and it's become increasingly popular in recent years. It's an effective way to grab attention, engage customers, and drive sales. And with the rise of social media, it's easier than ever for businesses to share video content with a wide audience.
Video facts:
71% of consumers prefer video over other marketing content.
94% of people use video to research a business, product or service.
44% of people are more likely to buy a product or service after watching a video
78% of consumers would buy from a company after having a positive experience with them on social media.
So how can video marketing help your business in the year ahead? Here are three ways:
Social media content: Video is a powerful tool for social media marketing, as it's more likely to be shared and engage users. Video content can range from product demonstrations and tutorials to behind-the-scenes looks at your company. By creating engaging video content, you can increase your brand visibility and reach a larger audience on platforms like Facebook, Instagram, and TikTok.
Lead generation: Video can also be used to capture leads and drive website conversions. By adding a call-to-action to your video, you can encourage viewers to sign up for your email list or make a purchase. Video is a great way to showcase your products or services and convince potential customers to take the next step.
Professionalism: In a crowded digital landscape, standing out is crucial. Investing in high-quality video production can set you apart from the competition and showcase your professionalism. A videographer can help you create professional-grade videos that showcase your brand in the best light.
So as you look to the year ahead, don't underestimate the power of video marketing. Whether you're creating social media content, capturing leads, or showcasing your professionalism, video can help grow your business in 2023 and beyond.
If you would like to know more about the best types of video for your business, drop us a message or book a call with me directly here: Book Your Call
Happy New Year and a prosperous 2023.
